Hey there! So, this site will be my millionth variant on the theme I’ve had since dinosaurs still listened to the Zune: how do you use tech to drive better human interactions? That’s the thing I’ve been solving for since I got into business. It’s the “Chris Brogan” operating system. Show you something interesting and point out how it helps your business by helping your customers/buyers.
Chris Brogan Media is a business advisory project designed to help companies understand how to improve the buyer experience. What does that look like? Well, here’s a list of ideas I added about it to my about page:
- We need help better defining and addressing our market segments.
- We want to start a podcast or video show or a blog or media product.
- We want to launch an influencer program.
- We want to revamp our email marketing platform or processes.
- We know language and communication has changed. Are we doing it right?
- We’re looking to build a real loyalty program (not just discounts).
- We want to build a community management program around our product.
- We want to take better advantage of customer insights data and sell better.
- We might want to build a chatbot. What should it do? How will it best serve the customer?
- If we were to look at these trends like AI, blockchain, robotics, etc, what’s our path forward?
- The CEO (or someone senior) needs to be positioned as a “thought leader.” What does that really entail?
- We want to brainstorm how to grow a new segment of our business.
- We want positioning and branding help.
- Really? We want corporate therapy, a new set of eyes, a project rework.
Pretty fun, right?
Find the Gaps
I’ve worked as a business advisor, author, speaker, media maker, and new-thing-poker for years now. The last few years, I focused a lot more on the smaller entrepreneur’s side of the business landscape and sought out ways to provide skills and strategies to help them earn more customers.
But overall, the bulk of my business work has been with larger companies and associations. I’ve had the pleasure to work with Google, Microsoft, Pepsi, Coldwell Banker, Build-A-Bear Workshop, Disney, Titleist, Sony Electronics USA, and many more great companies.
In all cases, I’m always looking for the distance between what a customer experiences now and what might make that an even better time.
The Levers and Vectors I Look At
I have three core groups of three that I use as a way to think about companies and their opportunities:
- Content – how you communicate and reach people these days matters immensely.
- Community – business is about belonging. How do you help people feel like they’re buying from the right company?
- Marketplace – the marketplace has shifted. We buy faster and from diverse sources.
- Friction – let’s look for areas of contention in your business processes.
- Velocity – can we improve on the speed at which a buyer is satisfied?
- Connectedness – people want to be able to reach you and they want to talk with other customers.
- Capabilities – what do you need to learn to be able to operate in this new environment?
- Connections – who do you need to know and/or how can you build and leverage relationships and partnerships?
- Service – our job is to build businesses that serve our buyers.
When working on projects for Chris Brogan Media, the ideas that I come up with often take these nine thoughts into consideration. Think of it as a simple framework from which we look at the outcomes and goals of the work we’ll do together.
A Way to Display New Trends
I’m also using this site to highlight new projects like my show The Brief as an example of what live streaming video shows can look like.
I’ll highlight other deep dives into trends here as well.
So That’s the Thing
And that’s what we have. That’s why Chris Brogan Media. It’s a business site but also a way to share what’s coming next and bridging the gaps.
I hope you enjoy it.